Rainforest Alliance Launches New Logo That Verifies Achievements in Sustainability

Rainforest Alliance launched a new logo to help travelers tell which businesses and projects have achieved significant, measurable advances in environmental sustainability. This new logo is given to tourism-oriented businesses and forestry projects that fulfill the requirements set forth by Rainforest Alliance, or other organizations with which Rainforest Alliance is affiliated.

“When consumers or businesses see this new verification logo from Rainforest Alliance, they can be sure that this business or project in particular … has met rigorous requirements of integral management that benefit the environment and communities,” said Tensie Whelan, president of Rainforest Alliance.

Regarding forestry projects, this logo will be used to identify legally harvested wood. This will help consumers, owners, investors and the general public feel certain that their wood comes from responsible sources, according to a press release from Rainforest Alliance.

Hotels that fulfill Rainforest Alliance’s principles of sustainable tourism, which are in line with the Global Criteria for Sustainable Tourism, may also use this logo in their brochures and advertising. Accredited carbon-offsetting projects that have been verified by Rainforest Alliance may also use the logo in their websites, so that consumers know that offsetting greenhouse gasses has been credibly demonstrated.

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