A Green McDonald’s in Lindora?

McDonald’s has opened its third “green” restaurant in the world in Via Lindora, a booming area of high-end strip malls west of San Jose. The restaurant was, according to the engineer in this video (Spanish only) built to the U.S. Green Building Council’s LEED standards, which is the current standard for “green buildings.”

The only information I have to go off is the video that I linked above. As it stands, it’s a nice promotional piece for the restaurant that details all of the ecologically friendly efforts used in building this place, but makes no attempt to actually prove that they work.

Will the next stop for McDonald’s be healthful food opitions and environmental education for all? Doubt it.

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Publicado: 18 September 2009 14 Comentarios

14 Comentarios

Pete Majerle dijo...

According to the bio info on youtube about the journalist, Amelia Rueda has 30 years of experience in reporting for television and radio. So, why use only one source for this piece, and have that only source be from McDonald’s? What might other architects and engineers say? Environmentalists? Other fast food chains? As it stands, this video feels like a five-minute commercial.

18 September 2009 13:11

Brian Warren dijo...

I’m no architect or engineer, but I am happy to see even small efforts to be ecologically friendly. Use of affordable existing technologies and their intelligent application is almost certainly more likely to have a profound impact on reducing our dependence on fossil fuels and the effects of global warming over the next few decades than any sexy newfangled energy source or some as-yet-undiscovered technology. If McDonald’s takes a self-serving stab at being green, I say good for them.

18 September 2009 15:13

Pete Majerle dijo...

Brian, I agree with you regarding global warming. My issue is with the journalist’s complete lack of effort in providing some kind of larger context for this project. I’d like to see more people experiment with green technologies and building techniques, and I think that as green moves further away from being a buzzword to becoming a way of life, we’ll see more individuals and organizations taking these steps. And, as you say, even if these are self-serving or publicity-garnering steps, it’s a good direction in which to be moving.

18 September 2009 15:44

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